Park Hyatt Suites Platform

Brand Experience, UX, Visual Design | Creative Director: Andrew Golomb | Copywriter: Sylve Rosen-Bernstein

Park Hyatt, renowned for its luxurious suites worldwide, faced a unique challenge in creating a centralized platform for customers to explore suites, access floor plans, video tours, and learn about amenities. The goal was to develop an interactive website seamlessly integrated with the Park Hyatt brand identity, providing easy navigation and responsiveness across various devices. Local talent worldwide produced video content, ensuring flawless room tours aligned with Park Hyatt's guidelines and accompanied by soothing music.

In this project, my primary responsibility was designing an interactive on-brand experience for the marketing platform. This involved conceptualizing and implementing visual design elements that resonated with Park Hyatt's luxury and elegance. I prioritized user-friendly interface design, ensuring easy access to suite information, floor plans, video tours, and amenities. Responsive design principles were crucial for consistency across devices, and I maintained branding consistency to create a unified and immersive experience. Through these efforts, I played a pivotal role in creating an engaging online environment that effectively showcased Park Hyatt's luxury suites, reinforcing the brand's commitment to elegance and sophistication while enhancing the user experience with high-quality video tours.