Hyatt Pride Campaign

When Hyatt assumed a multi-year role as a lead sponsor of World Pride, a significant commitment to celebrating diversity and inclusion, during the inaugural year of this partnership, Hyatt's presence at the NYC and Chicago Pride festivals drew a vibrant and enthusiastic turnout, uniting Hyatt employees and the broader community. The video above beautifully captures the palpable energy and spirit of the NYC Pride festival, with a particular focus on the specially designed Hyatt Pride Mark for Hyatt-owned hotels.

I was responsible for designing the distinctive Hyatt Pride Mark, serving as the visual centerpiece of the campaign, encapsulating Hyatt's commitment to diversity and inclusion. I also developed comprehensive brand guidelines to ensure consistent and effective use of the Hyatt Pride Mark across various materials and platforms. Additionally, I designed merchandise featuring the Pride Mark, including apparel and accessories, serving as festive items for spreading the message of inclusivity and support. These contributions to the successful execution of Hyatt's Pride campaign celebrated diversity and reinforced Hyatt's dedication to creating an inclusive and welcoming environment for all.