Connecting FedEx with Small Business
While at BBDO I worked with the social media group to put together an influencer campaign featuring venture capitalist Guy Kawasaki. Working with several small businesses that use FedEx our team put together a bespoke hard wood box filled with unique products to give to influencers that would share their unboxing videos with their fans. We made a content piece that was featured prominently on Fedex.com, social media accounts and also as paid advertising on LinkedIn, Facebook, and Twitter.
Taking Pride in Small Business Success
When choosing the small businesses our team wanted to work with we decided the range of unique products to feature in the box and meet the creators behind the products. One of our businesses, Grado Headphones let us tour their factory in Sunset Park, Brooklyn.